Continuing its initiatives from year to year, Traveloka also closes this year 2019 by releasing the latest travel trends and lifestyles that are user favorites.
Traveloka realizes that people are now increasingly in need of services that can support their travel and lifestyle needs. This is what underlies Traveloka to introduce its newest products and initiatives in 2019, such as Traveloka Xperience for lifestyle needs, Traveloka Protect for insurance needs, multi-city flight services, Villa and Apartment bookings, to rental cars without a driver, with the aim to makes it easy for users to meet their needs.
We also conduct in-depth analysis related to the behavior of our users and target audience before launching a product, to ensure that the products available on our platform are appropriate, “said Dionisius Nathaniel, CMO Traveloka.
Welcoming the end of the year, Traveloka shared some interesting insights related to tourist behavior in planning trips and information about destinations, attractions and culinary favorites during 2019 compiled from internal data. The following notes Traveloka throughout 2019.
Tourist behavior in planning a trip
Trip planning generally starts with the initial planning stage (since the idea arose), preparation (searching for information via the internet or asking recommendations to those closest to, to making a booking). Determine the mode of transportation to be the first stage when arranging travel plans, followed by arranging the agenda, determining lodging, to buying tickets for attractions at the destination.
5 categories of culinary choices for Traveloka Eats users throughout 2019: fast food, Asian food, All You Can Eat, western food complete with dessert, and pizza which are the mainstay menu when holding an event.
The existence of promotional programs or special offers, making users more impulsive in planning a trip. To purchase airplane tickets with international destinations, the average user will order tickets from 2 weeks even up to 3 months before the day of departure. As for domestic destinations, the majority of users book airplane tickets at least 3 days before departure.
Traveloka also detailed a list of destinations, attractions and culinary that most visited by tourists. Here are the details:
The 10 most popular domestic destinations this year are based on aircraft ticket products: Jakarta, Surabaya, Makassar, Denpasar, Yogyakarta, Medan, Balikpapan, Palembang, Semarang, and Batam.
The 10 most popular international destinations this year (based on aircraft ticket product orders): Singapore, Malaysia, Thailand, Japan, Australia, China, Hong Kong, Vietnam, South Korea and the Philippines.
The 10 most popular domestic destinations this year (based on train ticket product reservations): Jakarta, Bandung, Yogyakarta, Surabaya, Semarang, Cirebon, Malang, Purwokerto, Solo and Bekasi.
The 10 most popular domestic destinations this year (based on bus ticket reservations): Jakarta, Bandung, Yogyakarta, Surabaya, Semarang, Tangerang, Bekasi, Denpasar, Solo and Malang.
In order to strengthen Traveloka’s position in the lifestyle sector, this year Traveloka has introduced Traveloka Xperience in Indonesia, Thailand, Vietnam, the Philippines, Malaysia and Singapore. Equipped with 12 product categories, Traveloka Xperience has more than 15,000 of the best inventory in 60 countries. In addition to Traveloka Xperience, Traveloka also presented Traveloka Eats, which currently partners with more than 6,500 merchants in 38 cities in Indonesia to emphasize its position in the lifestyle sector.
7 most visited international attractions during 2019: Universal Studio Singapore, Gardens by the Bay Singapore, Aquaria KLCC Malaysia, LEGOLAND Malaysia, Hong Kong Disneyland, Tokyo Disneyland, and S.E.A Aquarium Singapore.
Most visited domestic attractions
The most visited domestic attractions during 2019: Jatim Park, Ancol, Snowbay Waterpark, Jakarta Aquarium, Jungleland, Waterbom Bali, and Floating Market Lembang.
Recognizing the development and high demand for financial services, Traveloka also expanded its product lines to the financial services sector, including insurance. Through Traveloka Protect, Traveloka presents a wide selection of insurance product categories, including Travel Insurance, Car Insurance, Motorcycle Insurance, Property Insurance, and Life Insurance. In addition, Traveloka also completes the user’s transaction experience by introducing Traveloka PayLater Card in collaboration with Bank BRI and Visa, which allows users to manage card management through the Traveloka application for all transactions, both online and offline.
The year 2019 also marked a number of business achievements, including expansion of the Traveloka business in the Australian market for Flight Ticket, Hotel, Xperience, Car Rental and Airport Shuttle products. Since August 2019, Traveloka has also been accessible to users in Europe (Italy, Germany, France, United Kingdom, and Spain), for airplane ticket, hotel and airport shuttle products.
Users will always be our main focus in developing Traveloka products, features and services, in line with our mission to always provide the best and overall experience that includes travel, lifestyle and financial services, “said Dionisius Nathaniel.